Marketing Ops Center
Our Marketing Ops experts are here to assist your teams in capturing every potential lead in your target Market.
Behind every high-performing Marketing team, there lies an effective Marketing strategy and organization, supported by powerful tools.
Leverage data to:
-
Measure your impact on sales.
-
Aid in decision-making to prioritize your marketing actions and optimize your ROI.
-
Continuously improve your content.
Leverage an optimized CRM for:
-
Automating marketing campaigns and actions.
-
Managing lead journeys in a personalized and standardized manner.
-
Centralizing customer data and knowledge.
Plan and establish your strategy with:
-
Ambitious and achievable goals.
-
A targeted marketing strategy (positioning, audience, channels, etc.).
-
Optimal resources allocation.
Optimize your Operating model with:
​A governance model, effective processes, and methodologies to enhance the productivity and agility of your Marketing organization.
Salesforce Excellence Audit
Salesforce has the potential to unlock your Marketing organisation's potential.
However, many companies struggle to fully leverage it.
25% increase in ROI for Marketing
29% faster insights leading to
29% increase in Sales productivity
78% of organisations will be using AI-powered automation to relieve employees of day-to-day processes.
We provide a comprehensive audit to help you identify where to focus your efforts to quickly increase your Salesforce ROI as well as your Marketing organisation efficiency and impact on company growth.
Leverage the full power of your licences
We evaluate your existing Salesforce license usage and pinpoint unused features to ensure that your CRM truly empowers marketing users, enhancing their productivity and streamlining their daily tasks.
Leverage the full power of you CRM data
We examine your current CRM data utilization to identify opportunities to enhance your marketing team's ability to make smarter and quicker strategic decisions, optimize resource allocation, and boost ROI.
Optimise your marketing operations
We evaluate your existing Marketing processes and methodologies in order to identify enhancement and automation opportunities to boost prospect conversion and MQL generation, while also strengthening customer loyalty.
Unlock Salesforce's power for your business
We identify the most relevant Salesforce features in you specific business context, to help you grow leveraging the cutting edge capabilities of the #1 CRM, including advanced AI features for Marketing (Einstein).
Marketing Strategy & Operations Consulting
We offer consulting services aimed at enabling businesses to leverage a well-established Marketing Excellence framework, perfected at leading growth companies like Salesforce. Our goal is to assist our clients in surmounting obstacles and achieving excellence across all aspects of their marketing organization. We offer end to end support to our clients, encompassing everything from designing a strategic plan, delivering personalized recommendations, prioritizing roadmaps, executing action plans, and monitoring progress.
Definition of the strategy and roadmap
Understanding the problems to solve in order to co-create a vision, a strategy, and an action plan to achieve your business goals.
Execution and progress monitoring
Quickly transitioning from recommendations to action to develop new capabilities, monitor and adjust to ensure long-term scalability.
Definition of the strategy and roadmap:
Understanding the problems to solve in order to co-create a vision, a strategy, and an action plan to achieve one's goals.
1 - Align with the approach, expectations, and desired outcomes.
2 - Understand:
-
The current context,
-
The key pillars to achieve the set objectives,
-
The gaps to be addressed in terms of maturity.
3 - Propose recommendations and prioritize them based on added value. Collaboratively develop a vision and bring it to life using a carefully planned roadmap.
4 - Implement a strategic action plan to execute the roadmap and achieve the desired results.
5 - Monitor and control progress at regular intervals to adjust and optimize outcomes.
Marketing Excellence Dashboards
We offer dashboards that can transform your CRM data into a critical lever for enabling your marketing team to make smarter and quicker decisions. Our purpose built and actionable data visualisations lead to improved resource allocation and prioritization of marketing activities, ultimately resulting in higher return on investment and greater impact on your company's growth.
Marketing Cockpit
-
Monitor ​Marketing performances and its contribution to pipeline and revenue generation.
-
Monitoring MQLs progression through the sales conversion funnel for a better synergy with the Sales Org.
-
Accurate tracking of marketing actions, including campaigns and assets ROI.
Content Strategy Optimisation
-
Increase conversion rates and the creation of quality MQLs.
-
Analyze the impact and engagement of marketing assets.
-
Improve content strategy and campaign ROI.